Vikas Vashisht
Consumer Research Specialist | Trends Consultant | Ethnographer | Anthropologist

Mobile: +91.99888.81807


Self motivated & innovative Research Manager. Strong interpersonal & communication skills with ability to adapt to various working conditions. Proven abilities at team training, statistical analysis tool creation, innovative service designs & business forecasting. Expertise in Consumer case creation, Scenario creation & Consumer benefit modeling. 


- M.Sc (Honors) in Anthropology, Panjab University, Chandigarh. 2007 | DOUBLE GOLD MEDAL
- B.Sc (Honors) in Anthropology, Panjab University, Chandigarh. 2005 | GOLD MEDAL
- Certificate Course in Computer Fundamentals & MS Office from APTECH, Chandigarh. 2005



Company: Freelancer
Duration: May, 2009 - Till date

Key responsibilities:
• Research design creation & Adaptation to field with logistics
• Sampling & Demographic Analysis
• Field work supervision & Team training in fieldwork methodology.
• Ethnographic / Qualitative & Quantitative research designs creation according to the needs of the client / project. 
• Consumer research & Consumer case ( A specialized analysis tool) creation
• Analysis, Workshop Supervision & Team training
• Report creation along with recommendations & action steps. 
• Worked with brands like Samsung, American Standard, Synovate, Shell Rimula and more

Company: Nokia Corporation
Duration: January, 2009 - May, 2009

Key responsibilities:
• Analyzing, consolidating & developing the Nokia internal trends & consumer/user research material with qualitative & quantitative data.
• Planning & managing externally conducted studies that complement the trend analysis work.
• Analyzing the research results in cooperation with the rest of the internal teams when required.
• Participating cross Consumer Futures & cross C&CI level futures & insights projects.
• Maintaining & building networks with research agencies & other external collaboration partners to develop knowledge & new methodologies base, especially in the areas of future opportunity identification

Key Contributions / Achievements:
• Participating & planning (macro & micro) Scenario creation for strategic purposes with consumer/ usage focus.
• ManaBuilding specific Consumer cases around new business opportunities identified by Trends Teams
• Executing & developing new analysis & opportunity identification methods

Company: Nokia Corporation
Duration: May, 2008 - December, 2008

Key responsibilities:
• Planning & conducting research on consumer trends & practices, independently &/or in collaboration with other Consumer Futures team members & research agencies.
• Participating in cross Consumer Futures & cross C&CI level futures & insights projects.
• Maintaining & building networks with research agencies & other external collaboration partners to develop knowledge & new methodologies base, especially in the areas of trends & weak signals identification & tracking.

Key Contributions / Achievements:
• Executing & developing trends analysis methods (including trends tracking)
• Analyzing & consolidating both qualitative & quantitative data to form insights & to identify opportunity areas
• Delivery of key insights & implications to the key stakeholders within different Nokia organizations.

Company: CKS Consulting Private Limited
Duration: July, 2007 - April, 2008

Key responsibilities:
• Domain Research & training the field researchers in field research tactics, field research tools, & data collection.
• Back checks on field research & Managing the project budgets & logistics for the West zone.
• Assimilation & Analysis of data in an actionable manner, with report creation & presentation of project findings & key insights to the client.

Key Contributions / Achievements:
• Time & Team Management: Was able to finish the tasks of the project before the deadlines. Managed the team, & developed strong interpersonal relations with team members & the client.
• Generation of key insights for the client.
• Managed the Indian cultural understandings of flying project with THE BOEING COMPANY.
• Wrote & Presented the final report at THE BOEING COMPANY headquarters in Seattle, USA.


 ‘The Socio-Economic Factors Governing Adoption of Agricultural Innovations in a Haryana Village: An Anthropological Study’; M Sc (Hons.) dissertation, 2007
Independently designed a socio-economic index called ‘The Innovation Index’ in the above mentioned project report. Index traces the impact of given Socio-Economic categories on the adoption or rejection of an innovation

Research paper titled, ‘Causes of Delay in Deposition of Fee at the Panjab University Fee Counter & E Banking as its solution’; published in “Chandigarh Science Congress proceedings, 2006”
• Project got published in newspaper along with personal appreciation shown by Vice-Chancellor of Panjab University. Project recommendations have been implemented & Panjab University is using internet banking as a channel for fee deposition by its students.
• The research paper bagged the Second prize in the Chandigarh Science Congress held at Panjab University
• Paper published in the proceedings of the Chandigarh Science Congress held at Panjab University

Research paper titled, ‘Impact of Industry on Agriculture: Case Study of a Haryana Village’; published in “National Seminar on Anthropology & Society: Issues & Applications”, 2007
• Analyzed  the impact of industry on the agricultural scenario of a Haryana Village
• State boundaries issues & their impacts on agriculture yields were explored
• Paper highlighted the fact that the yield has increased over last 30 years while there is a decreasing trend in yield over last seven years

• Member of the Organizing committee for the Science Quiz-2006, organized by the Panjab Academy of Sciences at Panjab University. 2006
• Anchor & dancer in ‘Diwali Dance Dhamaka’ by Pearls Performing Arts Society, Chandigarh. 2005
• Member of the organizing committee for ‘National Seminar on Recent Advances in Bio-social Anthropology’ at Panjab University. 2004
• Active participant for the 91st session of Indian Science Congress by Panjab University & IMT. 2004
• Certificate of effort from Helpage India. 1995
mitchell brod,
Aug 6, 2011, 4:34 AM
mitchell brod,
Aug 6, 2011, 4:34 AM