Vikas Vashisht Consumer Research Specialist | Trends Consultant | Ethnographer | Anthropologist Email: vashisht.vikas@gmail.com Mobile: +91.99888.81807 ================ CAREER SUMMARY ================ Self motivated & innovative Research Manager. Strong interpersonal & communication skills with ability to adapt to various working conditions. Proven abilities at team training, statistical analysis tool creation, innovative service designs & business forecasting. Expertise in Consumer case creation, Scenario creation & Consumer benefit modeling. ========== EDUCATION ========== - M.Sc (Honors) in Anthropology, Panjab University, Chandigarh. 2007 | DOUBLE GOLD MEDAL - B.Sc (Honors) in Anthropology, Panjab University, Chandigarh. 2005 | GOLD MEDAL - Certificate Course in Computer Fundamentals & MS Office from APTECH, Chandigarh. 2005 ================== WORK EXPERIENCE ================== ______________ PROFESSIONAL Designation: RESEARCH CONSULTANT Company: Freelancer Duration: May, 2009 - Till date Key responsibilities: • Research design creation & Adaptation to field with logistics • Sampling & Demographic Analysis • Field work supervision & Team training in fieldwork methodology. • Ethnographic / Qualitative & Quantitative research designs creation according to the needs of the client / project. • Consumer research & Consumer case ( A specialized analysis tool) creation • Analysis, Workshop Supervision & Team training • Report creation along with recommendations & action steps. • Worked with brands like Samsung, American Standard, Synovate, Shell Rimula and more Designation: FUTURES ANALYST Company: Nokia Corporation Duration: January, 2009 - May, 2009 Key responsibilities: • Analyzing, consolidating & developing the Nokia internal trends & consumer/user research material with qualitative & quantitative data. • Planning & managing externally conducted studies that complement the trend analysis work. • Analyzing the research results in cooperation with the rest of the internal teams when required. • Participating cross Consumer Futures & cross C&CI level futures & insights projects. • Maintaining & building networks with research agencies & other external collaboration partners to develop knowledge & new methodologies base, especially in the areas of future opportunity identification Key Contributions / Achievements: • Participating & planning (macro & micro) Scenario creation for strategic purposes with consumer/ usage focus. • ManaBuilding specific Consumer cases around new business opportunities identified by Trends Teams • Executing & developing new analysis & opportunity identification methods Designation: TRENDS SPECIALIST Company: Nokia Corporation Duration: May, 2008 - December, 2008 Key responsibilities: • Planning & conducting research on consumer trends & practices, independently &/or in collaboration with other Consumer Futures team members & research agencies. • Participating in cross Consumer Futures & cross C&CI level futures & insights projects. • Maintaining & building networks with research agencies & other external collaboration partners to develop knowledge & new methodologies base, especially in the areas of trends & weak signals identification & tracking. Key Contributions / Achievements: • Executing & developing trends analysis methods (including trends tracking) • Analyzing & consolidating both qualitative & quantitative data to form insights & to identify opportunity areas • Delivery of key insights & implications to the key stakeholders within different Nokia organizations. Designation: PROJECT MANAGER Company: CKS Consulting Private Limited Duration: July, 2007 - April, 2008 Key responsibilities: • Domain Research & training the field researchers in field research tactics, field research tools, & data collection. • Back checks on field research & Managing the project budgets & logistics for the West zone. • Assimilation & Analysis of data in an actionable manner, with report creation & presentation of project findings & key insights to the client. Key Contributions / Achievements: • Time & Team Management: Was able to finish the tasks of the project before the deadlines. Managed the team, & developed strong interpersonal relations with team members & the client. • Generation of key insights for the client. • Managed the Indian cultural understandings of flying project with THE BOEING COMPANY. • Wrote & Presented the final report at THE BOEING COMPANY headquarters in Seattle, USA. _________ ACADEMIC ‘The Socio-Economic Factors Governing Adoption of Agricultural Innovations in a Haryana Village: An Anthropological Study’; M Sc (Hons.) dissertation, 2007 • Independently designed a socio-economic index called ‘The Innovation Index’ in the above mentioned project report. Index traces the impact of given Socio-Economic categories on the adoption or rejection of an innovation Research paper titled, ‘Causes of Delay in Deposition of Fee at the Panjab University Fee Counter & E Banking as its solution’; published in “Chandigarh Science Congress proceedings, 2006” • Project got published in newspaper along with personal appreciation shown by Vice-Chancellor of Panjab University. Project recommendations have been implemented & Panjab University is using internet banking as a channel for fee deposition by its students. • The research paper bagged the Second prize in the Chandigarh Science Congress held at Panjab University • Paper published in the proceedings of the Chandigarh Science Congress held at Panjab University Research paper titled, ‘Impact of Industry on Agriculture: Case Study of a Haryana Village’; published in “National Seminar on Anthropology & Society: Issues & Applications”, 2007 • Analyzed the impact of industry on the agricultural scenario of a Haryana Village • State boundaries issues & their impacts on agriculture yields were explored • Paper highlighted the fact that the yield has increased over last 30 years while there is a decreasing trend in yield over last seven years ========================== EXTRA CURRICULAR ACTIVITIES ========================== • Member of the Organizing committee for the Science Quiz-2006, organized by the Panjab Academy of Sciences at Panjab University. 2006 • Anchor & dancer in ‘Diwali Dance Dhamaka’ by Pearls Performing Arts Society, Chandigarh. 2005 • Member of the organizing committee for ‘National Seminar on Recent Advances in Bio-social Anthropology’ at Panjab University. 2004 • Active participant for the 91st session of Indian Science Congress by Panjab University & IMT. 2004 • Certificate of effort from Helpage India. 1995 |
