Key responsibilities:
• Research design creation & Adaptation to field with logistics
• Sampling & Demographic Analysis
• Field work supervision & Team training in fieldwork methodology.
• Ethnographic / Qualitative & Quantitative research designs creation according to the needs of the client / project. 
• Consumer research & Consumer case ( A specialized analysis tool) creation
• Analysis, Workshop Supervision & Team training
• Report creation along with recommendations & action steps. 
• Worked with brands like Samsung, American Standard, Synovate, Shell Rimula and more